The clock struck eleven yet again as Jethro Gill shouldered his way into the British Film Institute. It's now called Old Peculiar's Pelicular Panopticon, he had to remind himself. And it was only nine-thirty on a damp March morning. "A trifle inclement," as the wireless had chuckled in Banter - the new English standard.
It was always eleven o'clock - opening time - since the Great Shiving. Getting used to the lingo was only the half of it. Jethro reached for a cigarette, only to realise he'd left his stash at home. Since the Shiving only pipes and roll-ups were allowed, and a cigar on the wife's birthday. The me'm-sah'b, Her Indoors.
"Briars and rollies - the whole country looks like a Cornish town council," Jethro muttered as he rifled through the in-tray.
He remembered the revolution well. It had all happened so suddenly. The last pub in Henley had put up its shutters in the face of a thirsty party of Thames walkers, just as a Community Patrol officer was telling a joiner outside a Bermondsey bookies to put out his Benson.
The resulting riots spread nationwide. The shires, suburbs and inner cities marched on Westminster, the politicians fled, and the people stood bewildered and triumphant. The triumvirate - Clarkson, Lumley and Vegas - had time only to design a coat of arms for the New Commonwealth (a Jag hub cap, with pitbull rampant and can and ashtray gules, motto "Circum Tuum") before they fell to squabbling.
Then came the "Sallying Forth", as the chap with the plan, the CAMRA Man, launched the Great Shiving. Soup-stained Savonarolas of the Campaign for Real Ale exploited the national binge and endless smoke-ins to seize the gutted shell of the Mansion House and total power.
Tribune Joanna Lumley alone survived as the figurehead of state, wheeled out on Jerome K Jerome Day to smash a cask on the hull of a new naval skiff.
The rest was a nightmare, a nightmare of horror. Jeans were banned unless elastic-waisted, all lager was drained into the Thames, filter tips, trainers and shaving kits were thrown on the bonfire of the vanities in Trafalgar Square.
Within days all the good-looking women had fled to Wales before the punishment battalions of dieticians and flatscreen TV salesmen were forced to raised Offa's Anti-Taff Defence Barrier high into the Marcher sky.
England was no longer England. Now it was Camrastan, a chillingly jocular epithet intended to "win over our Mohammedan charges to the ways of the wort". You couldn't laugh anymore, you had to "chortle", "titter" or "guffaw". Doors didn't open, they were "portals" to be "negotiated". The profiles of Pratchett, Tolkien and Felicity Kendall graced the new Guinea currency.
Even buying a pint of "cooking" was like sitting an extended oral exam for your Masters in Halitosis. "Special" and the maltier brews were reserved for the Old Campaigners - the CAMRAts as the malcontents called them - and the dreaded Porter Police.
Jethro shuddered, and turned to the flickering Amstrad with its fashionable tweed trim. His job was to bring films into line with Campaign teachings. No lager, no grooming and no girlfriends, unless they were chaste and mumsy barmaids.
There were technical teams tasked with etching beards onto Bogart, cutting Grace Kelly's highballs down to halves of shandy, and curling Private Walker's Woodbines into Bent Rhodesians.
Jethro was a writer, and had to recast dialogue to accommodate tepid ale, flannels and cricket in every imaginable plotline, while excising references to non-comic sex. This proved surprisingly easy with most British films, and hardly needed doing to anything before 1954, but Jethro took grudging pride in his adaptations of the French New Wave and Italian Neorealists.
"Les Quatre Cents Coups" became a teenage seaside musical, and "La Dolce Vita" followed a Brummie motorcycle rep as he persuaded Romans to dress warmly and appreciate the superior horsepower of the Triumph Bonneville.
But Jethro knew his time was up. There, at the top of the pile, was his treatment of "Ice Cold in Alex". He had agonised over it for days, but could find no way of persuading even the most anoraked frothblower that the Desert Rats would have yomped through Libya, eschewing all that Afrika Korps beaded Pilsener, for the promise of a cloudy tankard of Champion's Speckled Johnson.
With a reflective "Fuck this", Jethro rolled up his radical reworking of the John Mills classic as "Warm and Soapy in Suez", a 70s sex romp, jammed it in the pneumatique and stomped off down The Tethered Goat.
The Goat looked like any Camrastan ale house. Walls as jaundiced and uneven as the landlord's teeth, faintly amusing notices to the toilets, a bar pocked with men in broken spectacles peering through the murk of their pintpots at some point below the barmaid's chin, and an aroma of dog and slipper tainting the Burley fug.
Jethro nodded to the barmaid. "Pint of Johnson?" she asked. "The Abdication Special," he wheezed. "I'll need to check the cellar." She left the bar and unlocked a door tucked away behind a screen. Returning a moment later, she said "It's off". Jethro nodded and, while no one was watching, slipped through the unlocked door.
He rapped out the "Satisfaction" riff on a mildly disturbing amateur portrait of June Whitfield. The eyes came alive, and a bloodshot glance took him in. "Grolsch!" Jethro hissed. The portrait slid aside, and he stepped into The Fist and Fury - Soho's most notorious lagerama.
Glass, smoked chrome, prawn-homage crisps and every variety of lager, from premium to pig, came at him from all corners. He lit a proffered Lambert & Butler, necked a Budvar and drank in the scene.
In the corner was an illegal feed of Scottish MTV full of Shakiras for the youngsters. The only drawback was poor soundproofing, which meant the jukebox was silent. But at least he could watch the vids - Clash, Stones, Jam, Oasis and Idol. And all the birds were still slags.
Then a Boadicean prow crested the waves of crop tops and cock jokes. Beach bleached hair framed 70s blue eyeliner, Caligula lips and an embonpoint you could eat your breakfast off.
"I call them my Full English," she breathed, "And you just drank my beer". She opened another bottle on her navel. "Want to try that again?"
Jethro and Marianne awoke on a bed of crisps. "Oh Jethro, I thought I was a lesbian until I met you!"
"No doubt," he grunted, dragging himself across to her record collection. Disappointment. It was all CAMRA approved bumptious hilarity - skiffle, Flanders and Swann, Your 100 Best Tunes, Macc Lads. Then he tugged out the vinyl itself - Cockney Rebel, the Kinks. He nearly wept.
"What did you do before They took over," Jethro asked, balancing his head on her breasts.
"I ran my own boutique," she sighed, drawing deep on her Silk Cut. "South American fabrics, Mayan calendars, panpipes, bowler hats, that sort of thing. Then the Board of Trade came round and restocked us with pre-frayed cardigans, Goblin Teasmades, meerschaum pipes and pomade. I kept the bowler hats, but sold up once they ran out."
Jethro mused that CAMRA wasn't wrong all the time.
"I've been sort of drifting since then," she continued unbidden. "I do some black market highlighting, the Belfast lingerie run. How about you?"
"I've just burned my bridges," he began. "Proposed turning a grim Brit war film into a saucy romp. Well, it did have Liz Fraser in it."
"That was 'Desert Mice'," Marianne added. "You mean Sylvia Syms."
Jethro felt clammy. He tried to sit up, but the breasts held him fast. "How did you know I was working on 'Ice Cold in Alex'?"
Marianne paused, then released him. "Don't worry, they just want a word, that's all."
The bathroom door creaked open, and in ambled a Porter Police patrol in crumpled corduroy. "A beard in your earhole, old chap," grinned the commander.
Jethro stared at Marianne. "I'm sorry," she sobbed. "But they had Baileys."